From the humble beginnings of a struggling start-up, towards an export empire, the demise and rise to power in the 90’s internet revolution of Former APEC Youth Representative Alex Esguerra is indeed one of the most colorful.

After the first exit of a failed dream in 1998, the new idea towards online collaborative networking technology was concieved in a youth hostel in Vancouver, B.C.

Centered a more focus niche of bookselling, Alex Esguerra became a webpreneur celebrity in 2008 when the final details of a business plan was solidified.

With a social corporate responsibility focused on human emotions, online collaborative technology has been at the helm of a new start-up name led by a former medical technologist from a family of engineers and investors.